WHAT'S COOKIN IN THE CULTURE

PepsiCo – Internal Culture Insights Video
Produced a confidential internal video for PepsiCo, crafted to engage key constituents and stakeholders with a forward-facing look at cultural trends shaping the brand’s next moves. This piece served as a high-level pitch, creatively presenting “what’s cooking in the culture” through a dynamic blend of storytelling, visual strategy, and insight-driven narratives. 

Designed to inspire bold thinking and strategic alignment, the video offered a lens into emerging consumer passions, community voices, and the evolving cultural landscape—all while maintaining discretion and impact.